Privacy policy

Privacy Policy

Last updated: 13 August 2026

At Pickled Tink, we respect your privacy and want you to understand how your personal information is used.

This Privacy Policy explains what information we collect when you visit our website, place an order, contact us, create an account, leave a review or otherwise interact with Pickled Tink.

1. Who we are

Pickled Tink Limited is the data controller responsible for the personal information described in this Privacy Policy.

Pickled Tink Limited
Company number: 12822482

Email: info@pickledtink.co.uk

Our website and online store are hosted by Shopify.

2. What personal information we collect

The information we collect depends on how you interact with us.

Information you provide when ordering

When you place an order, we may collect:

  • your name;
  • email address;
  • telephone number;
  • billing address;
  • delivery address;
  • details of the products you order;
  • personalisation information supplied with your order; and
  • information relating to delivery, returns, refunds or customer service.

Personalisation information may include names, initials, dates, wording, dog breeds or other information needed to make the product you have ordered.

Sometimes the information you provide for personalisation may relate to another person, including a child. We use this information only as necessary to make and fulfil the product you have ordered and for related customer service or record-keeping purposes.

Payment information

Payments are processed by the payment providers made available through our checkout.

We may receive information such as payment status, transaction references and limited payment-related details.

We do not normally receive or store your full credit or debit card number or card security code. These are processed securely by the relevant payment provider.

Account information

If you create a customer account, we may collect information needed to create and manage that account, such as your name, email address, addresses, login information and order history.

Information you give us when contacting us

If you contact us by email, through our contact form, social media or another communication method, we may collect:

  • your contact details;
  • the content of your message;
  • your order number, where relevant;
  • photographs or other files you send us; and
  • information needed to respond to your enquiry.

Reviews and customer content

If you leave a product review, submit a photograph or provide other feedback, we may process the information you provide together with information needed to verify or administer the review.

Reviews may be processed through our third-party review provider, Judge.me.

Information collected automatically

When you visit our website, certain technical information may be collected automatically by Shopify and other technologies used on the site.

This may include:

  • your IP address;
  • browser and device type;
  • operating system;
  • approximate location derived from your IP address;
  • pages viewed;
  • referring website;
  • interactions with our website;
  • date and time information; and
  • cookie or similar technology identifiers.

This information may be used for website operation, security, analytics and, where permitted, advertising and marketing purposes.

3. Information we may receive from other organisations

We may receive personal information from third parties where this is necessary to operate our website and fulfil orders.

This may include information from:

  • Shopify;
  • payment providers;
  • Royal Mail and other delivery providers;
  • Judge.me;
  • analytics providers;
  • advertising and social media platforms;
  • fraud prevention or security providers; and
  • other technology providers used to operate our business.

For example, we may receive payment confirmation from a payment provider, tracking information from Royal Mail or information relating to a review submitted through Judge.me.

We may also receive information if you interact with Pickled Tink through a social media platform or third-party service.

4. How and why we use your information

We only process personal information where we have a lawful reason to do so.

Depending on the circumstances, we may rely on performance of a contract, legitimate interests, legal obligations or your consent.

To process and fulfil your order

We use information such as your name, contact details, delivery address, product choices and personalisation information to:

  • accept and process your order;
  • make and personalise your products;
  • take or confirm payment;
  • send order and dispatch information;
  • deliver your order;
  • deal with changes or cancellations; and
  • handle returns, replacements or refunds.

Our legal basis for this processing is normally that it is necessary to perform our contract with you or to take steps at your request before entering into a contract.

To provide customer service

We use personal information to answer questions, resolve problems, investigate deliveries, deal with damaged or faulty products and otherwise provide customer support.

Depending on the circumstances, we process this information because it is necessary to perform our contract with you or because we have a legitimate interest in providing effective customer service and managing our business.

To keep appropriate business and financial records

We retain certain order, transaction and communication information where needed for accounting, tax, legal and administrative purposes.

Our legal basis may be compliance with a legal obligation or our legitimate interests in maintaining appropriate business records and protecting our legal rights.

To operate and improve our website

We may use technical and usage information to:

  • operate our website;
  • maintain security;
  • detect and prevent fraud or misuse;
  • diagnose technical problems;
  • understand how customers use our website; and
  • improve the website and customer experience.

Depending on the technology involved, we may rely on our legitimate interests or your consent.

To request reviews and feedback

We may contact customers after an order to ask for feedback or a product review.

We have a legitimate interest in understanding customer experiences and improving our products and service.

You are never required to leave a review.

Marketing

If you choose to receive marketing from us, we may use your contact details to send information about Pickled Tink products, offers or other news that we think may interest you.

Where required, we rely on your consent.

In circumstances where the law permits us to contact existing customers about similar products or services without separate prior consent, we may do so under the applicable customer marketing rules.

You can opt out of marketing at any time by using the unsubscribe link in a marketing email or by contacting us.

Opting out of marketing does not prevent us from sending important messages relating to an order you have placed.

Advertising

Where permitted and subject to your cookie and privacy choices, we may use information about how visitors interact with our website to measure advertising effectiveness and help show relevant advertising on other websites and platforms.

5. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to work properly, such as those used for checkout, security, remembering shopping basket contents or maintaining website functionality.

Other technologies may be used for purposes such as:

  • remembering preferences;
  • website analytics;
  • measuring website performance;
  • understanding how visitors use the website; and
  • advertising and measuring advertising performance.

Where consent is required, we will ask for your permission before using non-essential cookies or similar technologies.

You can manage available privacy and cookie choices through the controls provided on our website.

Further information about the cookies and similar technologies used on our website is available in our Cookie Policy.

6. Who we share personal information with

We do not sell customer personal information.

We may share personal information with trusted organisations where this is necessary to operate our business, provide our website, fulfil orders or provide the services described in this policy.

Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce platform and related services that allow us to operate our website, process orders, provide checkout functionality, manage orders and provide other ecommerce features.

Information you provide through our store may therefore be processed by Shopify.

You can find out more about how Shopify handles personal information in the Shopify Consumer Privacy Policy.

Shopify also provides a Shopify Privacy Portal where you can learn more about its privacy practices and available privacy controls.

Payment providers

Payment information is processed by the payment provider you choose at checkout.

We share or receive the information necessary to process the transaction, prevent fraud, deal with refunds and confirm payment.

The relevant payment provider's own privacy policy will apply to information it processes for its own purposes.

Royal Mail and delivery providers

We share information such as your name, delivery address and relevant contact details with Royal Mail, or another delivery provider where applicable, so that your order can be delivered and tracked.

Judge.me

We use Judge.me to help collect and manage customer reviews.

Limited order and contact information may be shared with Judge.me where necessary to request, verify, publish or administer reviews.

You can find out more about how Judge.me handles personal information in the Judge.me Privacy Policy.

Google

Where enabled, we may use Google services such as Google Analytics or Google Ads to help us understand how visitors use our website, measure the effectiveness of advertising and improve our website and marketing.

Depending on the service and your cookie choices, Google may receive information such as device information, browser information, IP address, cookie identifiers and information about interactions with our website.

You can find out more about how Google handles personal information in the Google Privacy Policy.

Use of non-essential Google analytics or advertising technologies is subject to the privacy and cookie choices available on our website where consent is required.

Meta

Where enabled, we may use Meta advertising technologies, which may include technologies used to measure advertising performance and understand interactions resulting from advertisements on Facebook, Instagram and other Meta services.

Depending on the technology used and your cookie choices, Meta may receive information about your device, browser and interactions with our website.

You can find out more about how Meta handles personal information in the Meta Privacy Policy.

Use of non-essential Meta advertising technologies is subject to the privacy and cookie choices available on our website where consent is required.

Other website and technology providers

We may use other technology providers to help operate, secure, analyse and improve our website and business.

We only share information that is reasonably necessary for the relevant service.

Professional and administrative services

We may share information where reasonably necessary with providers such as accountants, professional advisers, IT providers or other organisations that help us operate Pickled Tink.

Legal and regulatory requirements

We may disclose personal information where required by law, regulation, court order or a lawful request from a public authority.

We may also disclose information where reasonably necessary to establish, exercise or defend legal claims, prevent fraud or protect our rights or those of another person.

7. Our relationship with Shopify

Because our store is hosted by Shopify, Shopify processes personal information when you use the Pickled Tink website.

Shopify provides services including website hosting, checkout, order management, security, analytics and other ecommerce functionality.

Shopify may also process information for certain purposes connected with its own platform, services and enhanced ecommerce features.

Some Shopify features may use information about your interactions with Pickled Tink together with information from your interactions with Shopify or other Shopify merchants.

Where Shopify processes information for its own purposes, Shopify is responsible for that processing under its own privacy terms.

You can find further information in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

8. International transfers

Some of the service providers we use, including Shopify, Google, Meta and other technology providers, may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate measures required by applicable data protection law will be used.

Depending on the circumstances, these may include transferring information to a country covered by UK adequacy regulations or using approved contractual or other safeguards.

9. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax and regulatory requirements.

Different types of information may therefore be retained for different periods.

For example:

  • order and transaction records may normally be retained for up to six years where needed for tax, accounting or legal purposes;
  • customer service correspondence may be retained for as long as reasonably necessary to resolve the matter and protect our legal interests;
  • account information may be retained while your account remains active and for an appropriate period afterwards;
  • marketing information is retained until you unsubscribe or we no longer have a lawful reason to use it; and
  • information stored in backups may remain for a limited period until those backups are routinely replaced.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, disclosure or alteration.

We also use established third-party platforms and service providers to help process information securely.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Special category information

We do not intentionally ask customers to provide special category personal data, such as information about health, ethnicity, religion, political opinions or sexual orientation.

Please avoid including this type of information in personalisation, messages or other content unless it is genuinely necessary and has been specifically agreed with us.

If special category information is provided incidentally, we will only process it where permitted by law and as necessary for the relevant purpose.

12. Children's information

Our website and online store are intended for adults and we do not knowingly invite children to create accounts, place orders or provide personal information directly to us.

However, some Pickled Tink products are personalised for children. This means an adult customer may provide a child's name or other limited personalisation information when ordering.

We use this information only as necessary to create and fulfil the order and for related administrative purposes.

If you believe a child has provided personal information directly to us without appropriate permission, please contact us.

13. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information.

These may include the right to:

  • ask for access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase your personal information in certain circumstances;
  • ask us to restrict the way we use your personal information;
  • object to certain processing;
  • receive certain personal information in a portable format;
  • withdraw consent where we rely on consent; and
  • object to direct marketing at any time.

These rights are not absolute and may not apply in every circumstance.

For example, we may need to retain certain order information even if you request deletion where we have a legal obligation to keep it.

To exercise any of these rights, contact us at info@pickledtink.co.uk.

We may need to ask for information to confirm your identity before responding to a request.

There is normally no charge for exercising your data protection rights.

14. Marketing choices

You can unsubscribe from Pickled Tink marketing emails at any time by clicking the unsubscribe link contained in the email.

You can also contact us at info@pickledtink.co.uk.

After unsubscribing, we may still contact you about an existing order, respond to enquiries or send other non-marketing communications where necessary.

15. Complaints

If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to resolve it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available on the ICO website.

16. Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third parties acting independently of Pickled Tink.

We recommend reviewing the privacy information provided by any third-party website or service you choose to use.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

The latest version will be published on this page and the date at the top will be updated.

Where appropriate, we may also provide additional notice of significant changes.

18. Contact us

If you have questions about this Privacy Policy, want to exercise your data protection rights or have concerns about how we use your personal information, please contact us:

Email: info@pickledtink.co.uk